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​The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company.[7][8] Two of Salesforce's earliest investors were Larry Ellison, the co-founder and first CEO of Oracle, and Halsey Minor, the founder of CNET.[8]

Salesforce was severely affected by the dot-com bubble bursting at the beginning of the new millennium, with the company laying off 20% of its workforce. Despite its losses, Salesforce continued strong during the early 2000s. Salesforce also gained notability during this period for its tagline "the end of software", in which it also hired actors to hold up signs with its tagline outside a Siebel Systems conference.[9] Salesforce's revenue continued to increase from 2000 to 2003, with 2003's revenue skyrocketing from $5.4 million in fiscal year 2001 to over $100 million by December 2003.[2]

Also in 2003, Salesforce held its first annual Dreamforce conference in San Francisco.[10] In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million.[11][12] In 2006, Salesforce launched IdeaExchange, a platform that allows customers to connect with company product managers.[13]

In 2009, Salesforce passed $1 billion in annual revenue.[8] Also in 2009, the company launched Service Cloud, an application that helps companies manage service conversations about their products and services.[14]

In 2014, the company released Trailhead, a free online learning platform.[15] In October 2014, Salesforce announced the development of its Customer Success Platform.[16] In September 2016, Salesforce announced the launch of Einstein, an artificial intelligence platform that supports several of Salesforce's cloud services.[17][18]

In 2019, Salesforce joined the Dow Jones Industrial Average, replacing energy giant and Standard Oil-descendant ExxonMobil. Salesforce's ascension to the Dow Jones was concurrent with that of Amgen and Honeywell.[6] Because the Dow Jones factors its components by market price, Salesforce was the largest technology component of the index at its accession.[19]

Across 2020 and 2021, Salesforce saw some notable leadership changes, In February 2020, co-chief executive officer Keith Block stepped down from his position in the company.[20] Marc Benioff remained as chairman and chief executive officer.[21] In February 2021, Amy Weaver, previously the chief legal officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October.[22][23] In November 2021, Bret Taylor was named vice chair and co-CEO of the company.[24]

On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion, its largest acquisition to date.[25] The acquisition closed on July 21, 2021.[26] Journalists covering the acquisition emphasized the price Salesforce paid for Slack, which is a 54% premium compared to Slack's market value, as too high of a premium for the company, with views varying from the premium being too concerning for investors to Salesforce playing the long game.[27][28][29]

On August 24, 2022, Salesforce reported second quarter earnings of $7.72 billion. Upon the German software firm SAP reporting its earnings for the same quarter totaling to €7.52 Billion,[a] Acceleration Economy reported that Salesforce had surpassed SAP to become the world's largest enterprise software vendor. This mirrored Benioff's remarks in Salesforce's earnings call, where he stated he looked at "this quarter very much as kind of a milestone".[3]

Salesforce announced a partnership with Meta Platforms in September 2022. The deal called that Meta's consumer application WhatsApp would integrate Salesforce's Customer 360 platform to allow consumers to directly communicate with companies.[30]

In November 2022, Salesforce announced it would terminate employees in its sales organization.[31] Protocol reported that the company would likely eliminate some 2500 jobs.[32]

​Guildford (/ˈɡɪlfərd/ (listen))[2] is a town in west Surrey, around 27 mi (43 km) southwest of central London. As of the 2011 census, the town has a population of about 77,000[1] and is the seat of the wider Borough of Guildford, which had around 148,998 inhabitants in 2019.[3] The name "Guildford" is thought to derive from a crossing of the River Wey, a tributary of the River Thames that flows through the town centre.

The earliest evidence of human activity in the area is from the Mesolithic and Guildford is mentioned in the will of Alfred the Great from c. 880. The exact location of the main Anglo-Saxon settlement is unclear and the current site of the modern town centre may not have been occupied until the early-11th century. Following the Norman Conquest, a motte-and-bailey castle was constructed, which was developed into a royal residence by Henry III. During the late Middle Ages, Guildford prospered as a result of the wool trade and the town was granted a charter of incorporation by Henry VII in 1488.

The River Wey Navigation between Guildford and the Thames was opened in 1653, facilitating the transport of produce, building materials and manufactured items to new markets in London. The arrival of the railways in the 1840s attracted further investment and the town began to grow with the construction of its first new suburb at Charlotteville in the 1860s. The town became the centre of a new Anglican diocese in 1927 and the foundation stone of the cathedral was laid in 1936. Guildford became a university town in September 1966, when the University of Surrey was established by Royal Charter.

Guildford is surrounded on three sides by the Surrey Hills Area of Outstanding Natural Beauty, which severely limits its potential for expansion to the east, west and south. Recent development has been focused to the north of the town in the direction of Woking. Guildford now officially forms the southwestern tip of the Greater London Built-up Area, as defined by the Office for National Statistics.

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