The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Two of Salesforce's earliest investors were Larry Ellison, the co-founder and first CEO of Oracle, and Halsey Minor, the founder of CNET.
Salesforce was severely affected by the dot-com bubble bursting at the beginning of the new millennium, with the company laying off 20% of its workforce. Despite its losses, Salesforce continued strong during the early 2000s. Salesforce also gained notability during this period for its tagline "the end of software", in which it also hired actors to hold up signs with its tagline outside a Siebel Systems conference. Salesforce's revenue continued to increase from 2000 to 2003, with 2003's revenue skyrocketing from $5.4 million in fiscal year 2001 to over $100 million by December 2003.
Also in 2003, Salesforce held its first annual Dreamforce conference in San Francisco. In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million. In 2006, Salesforce launched IdeaExchange, a platform that allows customers to connect with company product managers.
In 2009, Salesforce passed $1 billion in annual revenue. Also in 2009, the company launched Service Cloud, an application that helps companies manage service conversations about their products and services.
In 2014, the company released Trailhead, a free online learning platform. In October 2014, Salesforce announced the development of its Customer Success Platform. In September 2016, Salesforce announced the launch of Einstein, an artificial intelligence platform that supports several of Salesforce's cloud services.
In 2019, Salesforce joined the Dow Jones Industrial Average, replacing energy giant and Standard Oil-descendant ExxonMobil. Salesforce's ascension to the Dow Jones was concurrent with that of Amgen and Honeywell. Because the Dow Jones factors its components by market price, Salesforce was the largest technology component of the index at its accession.
Across 2020 and 2021, Salesforce saw some notable leadership changes, In February 2020, co-chief executive officer Keith Block stepped down from his position in the company. Marc Benioff remained as chairman and chief executive officer. In February 2021, Amy Weaver, previously the chief legal officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October. In November 2021, Bret Taylor was named vice chair and co-CEO of the company.
On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion, its largest acquisition to date. The acquisition closed on July 21, 2021. Journalists covering the acquisition emphasized the price Salesforce paid for Slack, which is a 54% premium compared to Slack's market value, as too high of a premium for the company, with views varying from the premium being too concerning for investors to Salesforce playing the long game.
On August 24, 2022, Salesforce reported second quarter earnings of $7.72 billion. Upon the German software firm SAP reporting its earnings for the same quarter totaling to €7.52 Billion,[a] Acceleration Economy reported that Salesforce had surpassed SAP to become the world's largest enterprise software vendor. This mirrored Benioff's remarks in Salesforce's earnings call, where he stated he looked at "this quarter very much as kind of a milestone".
Salesforce announced a partnership with Meta Platforms in September 2022. The deal called that Meta's consumer application WhatsApp would integrate Salesforce's Customer 360 platform to allow consumers to directly communicate with companies.
In November 2022, Salesforce announced it would terminate employees in its sales organization. Protocol reported that the company would likely eliminate some 2500 jobs.
Skegness (/ˌskɛɡˈnɛs/ skeg-NESS) is a seaside town and civil parish in Lincolnshire, England. On the Lincolnshire coast of the North Sea, the town is 43 miles (69 km) east of Lincoln and 22 miles (35 km) north-east of Boston. With a population of 19,579, it is the largest settlement in the East Lindsey district; it also incorporates Winthorpe and Seacroft, and forms a larger built-up area with the resorts of Ingoldmells and Chapel St Leonards to the north. The town is on the A52 and A158 roads, connecting it with Boston and the East Midlands, and Lincoln respectively. Skegness railway station is on the Nottingham to Skegness (via Grantham) line.
The original Skegness was situated farther east at the mouth of The Wash. Its Norse name refers to a headland which sat near the settlement. By the 14th century, it was a locally important port for coastal trade. The natural sea defences which protected the harbour eroded in the later Middle Ages, and it was lost to the sea after a storm in the 1520s. Rebuilt along the new shoreline, early modern Skegness was a small fishing and farming village, but from the late 18th century members of the local gentry visited for holidays. The arrival of the railways in 1873 transformed it into a popular seaside resort. This was the intention of the 9th Earl of Scarbrough, who owned most of the land in the vicinity; he built the infrastructure of the town and laid out plots, which he leased to speculative developers. This new Skegness quickly became a popular destination for holiday-makers and day trippers from the East Midlands factory towns. By the interwar years the town was established as one of the most popular seaside resorts in Britain. The layout of the modern seafront dates to this time and holiday camps were built around the town, including the first Butlin's holiday resort which opened in Ingoldmells in 1936.
The package holiday abroad became an increasingly popular and affordable option for many British holiday-makers during the 1970s; this trend combined with declining industrial employment in the East Midlands to harm Skegness's visitor economy in the late 20th century. Nevertheless, the resort retains a loyal visitor base and has increasingly attracted people visiting for a short holiday alongside their trip abroad; tourism increased following the recession of 2007–09 owing to the resort's affordability. In 2011, the town was England's fourth most popular destination for UK residents, and in 2015 it received over 1.4 million visitors. It has a reputation as a traditional English seaside resort owing to its long, sandy beach and seafront attractions which include amusement arcades, eateries, Botton's fairground, the pier, nightclubs and bars. Other visitor attractions include Natureland Seal Sanctuary, a museum, an aquarium, a heritage railway, an annual carnival, a yearly arts festival, and Gibraltar Point nature reserve to the south of the town.
Despite the arrival of several manufacturing firms since the 1950s and Skegness's prominence as a local commercial centre, the tourism industry remains very important for the economy and employment. Its low wages and seasonal nature, along with the town's aging population, have contributed towards high levels of deprivation among the resident population. Residents are served by five state primary schools and a preparatory school, two state secondary schools (one of which is selective), several colleges, a community hospital, several churches and two local newspapers. The town is home to the divisional police headquarters, a magistrates court and a lifeboat station.