The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Two of Salesforce's earliest investors were Larry Ellison, the co-founder and first CEO of Oracle, and Halsey Minor, the founder of CNET.
Salesforce was severely affected by the dot-com bubble bursting at the beginning of the new millennium, with the company laying off 20% of its workforce. Despite its losses, Salesforce continued strong during the early 2000s. Salesforce also gained notability during this period for its tagline "the end of software", in which it also hired actors to hold up signs with its tagline outside a Siebel Systems conference. Salesforce's revenue continued to increase from 2000 to 2003, with 2003's revenue skyrocketing from $5.4 million in fiscal year 2001 to over $100 million by December 2003.
Also in 2003, Salesforce held its first annual Dreamforce conference in San Francisco. In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million. In 2006, Salesforce launched IdeaExchange, a platform that allows customers to connect with company product managers.
In 2009, Salesforce passed $1 billion in annual revenue. Also in 2009, the company launched Service Cloud, an application that helps companies manage service conversations about their products and services.
In 2014, the company released Trailhead, a free online learning platform. In October 2014, Salesforce announced the development of its Customer Success Platform. In September 2016, Salesforce announced the launch of Einstein, an artificial intelligence platform that supports several of Salesforce's cloud services.
In 2019, Salesforce joined the Dow Jones Industrial Average, replacing energy giant and Standard Oil-descendant ExxonMobil. Salesforce's ascension to the Dow Jones was concurrent with that of Amgen and Honeywell. Because the Dow Jones factors its components by market price, Salesforce was the largest technology component of the index at its accession.
Across 2020 and 2021, Salesforce saw some notable leadership changes, In February 2020, co-chief executive officer Keith Block stepped down from his position in the company. Marc Benioff remained as chairman and chief executive officer. In February 2021, Amy Weaver, previously the chief legal officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October. In November 2021, Bret Taylor was named vice chair and co-CEO of the company.
On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion, its largest acquisition to date. The acquisition closed on July 21, 2021. Journalists covering the acquisition emphasized the price Salesforce paid for Slack, which is a 54% premium compared to Slack's market value, as too high of a premium for the company, with views varying from the premium being too concerning for investors to Salesforce playing the long game.
On August 24, 2022, Salesforce reported second quarter earnings of $7.72 billion. Upon the German software firm SAP reporting its earnings for the same quarter totaling to €7.52 Billion,[a] Acceleration Economy reported that Salesforce had surpassed SAP to become the world's largest enterprise software vendor. This mirrored Benioff's remarks in Salesforce's earnings call, where he stated he looked at "this quarter very much as kind of a milestone".
Salesforce announced a partnership with Meta Platforms in September 2022. The deal called that Meta's consumer application WhatsApp would integrate Salesforce's Customer 360 platform to allow consumers to directly communicate with companies.
In November 2022, Salesforce announced it would terminate employees in its sales organization. Protocol reported that the company would likely eliminate some 2500 jobs.
South East England is one of the nine official regions of England at the first level of ITL for statistical purposes. It consists of the counties of Buckinghamshire, East Sussex, Hampshire, the Isle of Wight, Kent, Oxfordshire, Berkshire, Surrey and West Sussex. Major towns and cities in the regions include Brighton and Hove, Milton Keynes, Southampton, Portsmouth, Slough, Reading and Oxford.
South East England is the third largest region of England, with an area of 19,096 km2 (7,373 sq mi), and is also the most populous with a total population of over eight and a half million (2011). The region contains seven legally chartered cities: Brighton and Hove, Canterbury, Chichester, Oxford, Portsmouth, Southampton and Winchester. The region's close proximity to London and connections to several national motorways have led to South East England becoming a prosperous economic hub with the largest economy of any region in the UK, after London. The region is home to Gatwick Airport, the UK's second-busiest airport, and Heathrow Airport (the UK's busiest airport) is located adjacent to the region's boundary with Greater London. The coastline along the English Channel provides numerous ferry crossings to mainland Europe.
The region is known for its countryside, which includes two national parks: the New Forest and the South Downs, as well as the North Downs, the Chiltern Hills and part of the Cotswolds. The River Thames flows through the region and its basin is known as the Thames Valley. It is also the location of a number of internationally known places of interest, such as HMS Victory in Portsmouth, Cliveden in Buckinghamshire, Thorpe Park and RHS Wisley in Surrey, Blenheim Palace in Oxfordshire, Windsor Castle in Berkshire, Leeds Castle, the White Cliffs of Dover and Canterbury Cathedral in Kent, Brighton Palace Pier, and Hammerwood Park in East Sussex, and Wakehurst Place in West Sussex. The region has many universities; the University of Oxford is the oldest in the English-speaking world, and ranked among the best in the world.
South East England is host to various sporting events, including the annual Henley Royal Regatta, Royal Ascot and The Derby, and sporting venues include Wentworth Golf Club and Brands Hatch. Some of the events of the 2012 Summer Olympics were held in the south east, including the rowing at Eton Dorney and part of the cycling road race in the Surrey Hills.
In medieval times, South East England included much of the Kingdom of Wessex, which was the precursor to the modern state of England. Winchester was the capital of England after unification of the various states, including the kingdoms of Kent, Sussex and Mercia. Winchester stopped being the administrative capital of England some time in the 13th century as its influence waned while the City of London dominated commerce. The last monarch to be crowned at Winchester was Richard II in 1377, although the last monarch to be crowned by the Bishop of Winchester was Queen Mary I in 1553.