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Senior Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Fleetwood is a coastal town in the Borough of Wyre in Lancashire, England, at the northwest corner of the Fylde. It had a population of 25,939 at the 2011 census.
Fleetwood acquired its modern character in the 1830s, when the principal landowner Peter Hesketh-Fleetwood, High Sheriff and MP, conceived an ambitious plan to re-develop the town to make it a busy seaport and railway spur. He commissioned the Victorian architect Decimus Burton to design a number of substantial civic buildings, including two lighthouses. Hesketh-Fleetwood's transport terminus schemes failed to materialise. The town expanded greatly in the first half of the 20th century with the growth of the fishing industry, and passenger ferries to the Isle of Man, to become a deep-sea fishing port.
Decline of the fishing industry began in the 1960s, hastened by the Cod Wars with Iceland, though fish processing is still a major economic activity in Fleetwood. The town's most significant employer today is Lofthouse of Fleetwood, manufacturer of the lozenge Fisherman's Friend which is exported around the world.[1]
