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Senior Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Hornsea is a seaside town and civil parish in the East Riding of Yorkshire, England. The settlement dates to at least the early medieval period. The town was expanded in the Victorian era with the coming of the Hull and Hornsea Railway in 1864. In the First World War, the mere was briefly the site of RNAS Hornsea Mere, a seaplane base. During the Second World War, the town and beach were heavily fortified against invasion.
The civil parish encompasses Hornsea town; the natural lake, Hornsea Mere; and the lost or deserted villages of Hornsea Beck, Northorpe and Southorpe. Structures of note in the parish include the medieval parish church of St Nicholas, Bettison's Folly, Hornsea Mere and the sea front promenade.
The economy includes a mix of tourism and small manufacturing. Most notably, Hornsea Pottery was established in Hornsea in 1949 and closed in 2000. Modern Hornsea still functions as a coastal resort and has large caravan sites to the north and south.
The soft soil and low-lying geography result in consistent coastal erosion that threatens some of the infrastructure of the community.[2] This is expected to worsen as climate change causes sea level rise.[2] In some areas, residents have already been forced to take a managed retreat.[2]
