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Senior Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Romford is a large town in East London, England, 14 miles (23 km) northeast of Charing Cross. Part of the London Borough of Havering, the town is one of the major metropolitan centres of Greater London identified in the London Plan.[2]
Historically part of the ancient parish of Hornchurch in the Becontree hundred of Essex, it has been a market town since 1247. It formed the administrative centre of the liberty of Havering until that liberty was dissolved in 1892, and became a civil parish of its own in 1849.[3][4] Good road links to London and the opening of the railway station in 1839 were key to the development of the town.[3] The economic history of Romford is characterised by a shift from agriculture to light industry and then to retail and commerce.[3]
As part of the suburban growth of London throughout the 20th century, Romford significantly expanded and increased in population, becoming a municipal borough in 1937. In 1965, following reform of local government in London, it merged with the Hornchurch Urban District to form the London Borough of Havering, and was incorporated into Greater London.[5][6][7] Today, it is one of the largest commercial, retail, entertainment and leisure districts in London and has a well-developed night-time economy.[8][9] The population of Romford, as of the 2011 census, was 122,854.[10]
