Jobs
Senior Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Weymouth (/ˈweɪməθ/ WAY-məth[2]) is a sea-side town and civil parish in the Dorset district, in the ceremonial county of Dorset, on the English Channel coast of England. Situated on a sheltered bay at the mouth of the River Wey, 11 km (7 mi) south of the county town of Dorchester, Weymouth had a population of 53,427 in 2021. It is the third-largest settlement in Dorset after Bournemouth and Poole. The greater Weymouth urban area has a population of 72,802.[3]
The history of the town stretches back to the 12th century and includes roles in the spread of the Black Death, the settlement of the Americas and the development of Georgian architecture. It was a major departure point for the Normandy Landings during World War II. Prior to local government reorganisation in April 2019, Weymouth formed a borough with the neighbouring Isle of Portland. Since then the area has been governed by Dorset Council. Weymouth, Portland and the Purbeck district are in the South Dorset parliamentary constituency.
A seaside resort, Weymouth and its economy depend on tourism. Visitors are attracted by its harbour and position, approximately halfway along the Jurassic Coast, a World Heritage Site, important for its geology and landforms. Once a port for cross-channel ferries, Weymouth Harbour is now home to a commercial fishing fleet, pleasure boats and private yachts, while nearby Portland Harbour is the location of the Weymouth and Portland National Sailing Academy, where the sailing events of the 2012 Olympic Games and Paralympic Games were held.
