Key Account Manager
A key account manager is a professional in an organisation who builds and maintains relationships with major clients, to retain them for extended periods of time.
They develop an extensive understanding of an organisation's client base and their needs. Key account managers are responsible for serving high-priority customers who generate a significant portion of sales and/or are particularly important for image management.
They guarantee these clients the best possible service and negotiate all important matters such as contracts and other agreements with the clients on behalf of the company. They are also responsible for new business development, effectively communicating customer needs, and resolving customer issues.
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