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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

Lincoln (/ˈlɪŋkən/) is a cathedral city and county town of Lincolnshire in the East Midlands of England. The non-metropolitan district of Lincoln had a 2012 population of 94,600. The 2011 census gave the urban area of Lincoln, which includes North Hykeham and Waddington, a population of 130,200.

Roman Lindum Colonia developed from an Iron Age settlement on the River Witham. The city's landmarks include Lincoln Cathedral, an example of English Gothic architecture and the tallest building in the world for over 200 years, and the 11th-century Norman Lincoln Castle. The city is home to the University of Lincoln and Bishop Grosseteste University, and to Lincoln City FC and Lincoln United FC.