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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Lincolnshire (abbreviated Lincs.) is a county in the East Midlands of England, with a long coastline on the North Sea to the east. It borders Norfolk to the south-east, Cambridgeshire to the south, Rutland to the south-west, Leicestershire and Nottinghamshire to the west, South Yorkshire to the north-west, and the East Riding of Yorkshire to the north. It also borders Northamptonshire in the south for just 20 yards (19 m), England's shortest county boundary.[2] The county town is the city of Lincoln, where the county council has its headquarters.

The ceremonial county of Lincolnshire consists of the non-metropolitan county of Lincolnshire and the area covered by the unitary authorities of North Lincolnshire and North East Lincolnshire. Part of the ceremonial county is in the Yorkshire and the Humber region of England, and most is in the East Midlands region. The county is the second-largest of the English ceremonial counties and one that is predominantly agricultural in land use. The county is fourth-largest of the two-tier counties, as the unitary authorities of North Lincolnshire and North East Lincolnshire are not included.

The county has several geographical sub-regions, including the rolling chalk hills of the Lincolnshire Wolds. In the south-east are the Lincolnshire Fens (south-east Lincolnshire), the Carrs (similar to the Fens but in north Lincolnshire), the industrial Humber Estuary and North Sea coast around Grimsby and Scunthorpe, and in the south-west of the county, the Kesteven Uplands, rolling limestone hills in the district of South Kesteven.