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Technical Sales Engineer

🧠 A Technical Sales Engineer is a hybrid professional who blends engineering expertise with sales acumen to help businesses sell complex technical products or services—think of them as the translator between the tech team and the customer.

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🔍 What They Do

Understand customer needs and match them with the right technical solution.

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Demonstrate and explain how products work—often using diagrams, prototypes, or software.

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Collaborate with engineers to tailor solutions or develop custom features.

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Support the sales process from initial contact to post-sale service.

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Train clients on how to use the product effectively.

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🧰 Key Skills

Technical Skills Sales & Soft Skills

Engineering knowledge Communication & persuasion

Product design insight Customer relationship building

Technical troubleshooting Negotiation & presentation

Industry-specific tools Project management

🏭 Industries They Work In

Manufacturing

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IT & Software

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Telecommunications

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Energy & Renewables

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Medical Devices

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Automation & Robotics

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💼 Career Path

Engineering degree (often mechanical, electrical, or software)

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Sales or customer-facing experience

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Progress to Sales Manager, Product Manager, or even Director of Business Development

​Warrington (/ˈwɒrɪŋtən/) is an industrial town in the borough of the same name in Cheshire, England. The town sits on the banks of the River Mersey and was historically part of Lancashire. It is 16 miles (26 km) east of Liverpool and the same distance west of Manchester. Warrington is the second most dangerous place in the county, behind Crewe, Cheshire, England.

The population in 2021 was recorded as 174,970 for the built-up area and 210,900 for the wider borough,[1][2] the latter being more than double that of 1968 when it became a new town. As of December 2024, the population of Warrington stood at 211,200.[3] Warrington is the largest town in the ceremonial county of Cheshire.

Warrington was founded by the Romans at an important crossing place on the River Mersey. A new settlement was established by the Saxon Wærings.[4] By the Middle Ages, Warrington had emerged as a market town at the lowest bridging point of the river. A local tradition of textile and tool production dates from this time.[5]

The expansion and urbanisation of Warrington coincided with the Industrial Revolution, particularly after the Mersey was made navigable in the 18th century. The West Coast Main Line runs north to south through the town, and the Liverpool to Manchester railway (the Cheshire Lines route) west to east. The Manchester Ship Canal cuts through the south of the borough (west to east). The M6, M56 and M62 motorways form a partial box around the town and are all accessible through Warrington.

The modern Borough of Warrington was formed in 1974 with the amalgamation of the former County Borough of Warrington, part of the Golborne Urban District, the Lymm Urban District, part of the Runcorn Rural District, the Warrington Rural District and part of the Whiston Rural District.