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Inbound vs Outbound

​Inbound vs. outbound

In broad terms, sales strategies can be categorized as inbound or outbound. Their categorization depends on who initiates the sales relationship.

If the prospect reaches out to the business first, this is inbound selling; if the sales rep reaches out to the prospective customer, this is outbound selling.

Some examples of inbound sales strategies include:

Content marketing

Search engine optimization

Social media channels

Email marketing (can be both inbound and outbound)

Some examples of outbound marketing are:

Cold calls

Cold emailing

Telemarketing

Print advertising

Pay-per-click ads