Inbound vs Outbound
Inbound vs. outbound
In broad terms, sales strategies can be categorized as inbound or outbound. Their categorization depends on who initiates the sales relationship.
If the prospect reaches out to the business first, this is inbound selling; if the sales rep reaches out to the prospective customer, this is outbound selling.
Some examples of inbound sales strategies include:
Content marketing
Search engine optimization
Social media channels
Email marketing (can be both inbound and outbound)
Some examples of outbound marketing are:
Cold calls
Cold emailing
Telemarketing
Print advertising
Pay-per-click ads
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