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Marketing

​A Marketer, or Marketing Officer is responsible for developing and implementing marketing strategies to promote a company’s products and services to customers. Their duties include producing and editing marketing content, tracking the reach of campaigns and conducting market research with customers.

Marketer duties and responsibilities

A Marketer is responsible for increasing sales by producing successful advertising and marketing campaigns for a company. They have a wide range of day-to-day duties that vary depending on their area of expertise. Key Marketer duties and responsibilities include:

  • Strategising on and contributing to long-term marketing plans

  • Liaising with sales, advertising, communication, PR or media teams on cross-departmental projects and campaigns

  • Developing a brand’s voice and identity through marketing campaigns

  • Writing, editing and publishing marketing adverts, articles and other written content

  • Producing marketing videos for social media or television

  • Monitoring key performance indicators to track the success of a marketing campaign

  • Reporting results of marketing campaigns to management teams

  • Identifying new demographics or regions for targeted marketing campaigns