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SEO

What is SEO and how does it work?

SEO stands for search engine optimization. SEO practitioners optimize websites, webpages, and content to rank higher in search engines like Google. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in organic search results. This content can include web pages, video media, images, local business listings, and other assets.

Because organic search is the top method by which people discover and access online content, utilizing SEO best practices, including on-page optimization, is essential for ensuring that the digital content you publish can be found and chosen by the public, increasing your website’s organic traffic. On-page optimization helps improve search rankings and enhances user experience, which is crucial for maintaining high engagement and reducing bounce rates.